About GUD Filters
GUD Filters, South Africa’s leading automotive filter brand, manufactured its first filter in Durban in 1949. As the automotive industry evolved so the company expanded over time to become the market leader in South Africa. GUD Filters has manufacturing facilities in Durban, Pietermaritzburg and Zimbabwe and has distribution centres in Johannesburg, Cape Town and Durban. The company’s headquarters are in Prospecton, KwaZulu Natal and it employs in excess of approximately 1500 staff.

GUD Filters has extended its success across international boundaries and currently exports to five continents. GUD places great emphasis on quality to exceed the requirements of all its markets.

74 years of Great engine protection


The GUD Filters quality system is regularly assessed by the South African Bureau of Standards to ISO9001/IATF16949. Our quality system, products and processes are audited regularly by OEMs to ensure their specific requirements are met.

Our dedication to quality and customer satisfaction cultivates a team ethic that extends throughout the company and includes suppliers of raw materials and services. A supplier development program encompassing quality, productivity and costing issues is vigorously pursued.

The effectiveness of the entire GUD quality system and its quality ethic has been a cornerstone of the company since its inception; thereby ensuring products consistently perform to the highest standards.

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GUD Filters is a proudly South African brand that is committed to supporting local suppliers and local sources of raw materials. We support South Africa’s economy through employment opportunities and adhering to fair labour practices.

In 2013 GUD was honoured with the Proudly South African Enterprise Award at the Inaugural SA Premier Business Awards. The Proudly South African Enterprise Award recognises the contribution that G.U.D. Holdings has made toward high-quality local products and for being a proud and active member of the Proudly South African Campaign.

GUD has also won several South African Home Grown awards over the years which attest to our efforts in supporting the campaign.


We recognize the value of a good education and aim to empower the future generations of South Africa through our Corporate Social Responsibility programme, where we uplift underprivileged learners and schools.

We are proud to support and invest in the learners of Christel House South Africa, Open Air School, Fulton School for the Deaf, Hlabangane Primary, Magidigidi Primary, Zenzele Primary and Makabongwe Pre-Primary in the form of education bursaries and financial assistance for the operations of the school.

We also place a key focus on youth development through sport and support this belief by being the largest player sponsor of the Sharks Academy, a training school accredited by SA Rugby based in Durban.


GUD adopts a strict Occupational Health, Safety and Environmental policy and attained the internationally recognized ISO 14001:2015 environmental management system certificate. Key elements of these policies and procedures are the prevention of pollution, the preservation of natural resources, the management and minimization of waste, compliance with applicable environmental legislation and a process of continual improvement in environmental practices.