OUR MISSION
Our company, founded on the strength of the GUD brand, specialises in the marketing, manufacture and distribution of an extensive range of quality automotive filters.
OUR VISION
We will be a responsive manufacturer and supplier of Automotive filters focused on protecting our brands, expanding our range and growing our market share in South Africa, Africa and strategic international markets.
OUR GUIDING PRINCIPLES AND VALUES
We are strategically entrepreneurial in fulfilling and exceeding customer expectations, encouraging original thought and its application, and willing to take risks based on sound business judgement.
While conducting our business in a competitive and professional manner, we will aim to optimise shareholder's return on investment, develop and improve the quality of life of our employees and create a stable, secure work environment where freedom of association, productivity, loyalty and pride in product are fostered.
We are committed to building ethical long term relationships with our customers and suppliers. We are Proudly South African and subscribe to safe and environmentally friendly practises.