G.U.D Filters, South Africa's leading automotive filter brand manufactured its first filter in Durban in 1949. As the automotive industry evolved so the Company expanded over time to become the market leader in South Africa.

G.U.D Holdings (Pty) Ltd, has manufacturing facilities in Pietermaritzburg, Durban, Cape Town and Zimbabwe. G.U.D. also has a distribution centre in Pinetown, geared towards our export market, and a 20 000m² distribution centre in Johannesburg. The company's headquarters is in Prospecton, KwaZulu Natal and it employs in excess of 1500 people.

G.U.D. Filters has extended its success across international boundaries and currently exports to five continents. G.U.D. places great emphasis on quality to exceed the requirements of all its market.